Core Values

Everything we do at Thunder is defined by these fundamental beliefs.

Inclusive by Design

Everyone deserves the right to safety. Protection is a right, not a privilege
We make it our mission to create protection that's accessible to all—no matter the barriers. Our products are crafted to be affordable, simple to use, and available to everyone, because safety shouldn’t be a privilege. We’re committed to breaking down the financial, physical, and social barriers that stand in the way, ensuring that empowerment and security are within reach for all.

Radical Self-Worth

You matter! We want to help you feel strong and safe. Our flagship product is designed to be simple and effective, so you can take control and protect yourself. By focusing on what’s important to you, we make sure you can stand up for yourself and keep your things safe.

Rise Above Fear 

Strength with a smile. We reject the fear-driven media narratives and focus on giving you the tools to protect yourself with confidence. Embrace self-defence as a statement of your strength and resilience. We build a community that inspires and empowers you to stand strong and assert your power.